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3D Systems

3D asset systems built for warehouse training, partnership storytelling, and real-world deployment at scale.

Over 1,000 custom 3D models, animations and scenes. One library. Built to scale across every surface Amazon's logistics org touches.

PIT Equipment - Associates - Warehouse scenes - Tools

3D chosen for accuracy and scale.

As the sole designer for AMXL (Amazon's Extra Large delivery network), an org of 20,000 warehouse associates, there was no visual library, no photography budget, and no template to build from. Training content needed to show real equipment, real process steps, and real environments, accurately enough to train people on the floor. 3D was the only format that could meet that bar without a crew, a reshoots budget, or a process that broke every time a workflow changed.

Stylized for a reason. Custom-built from scratch.

Every model was built from reference in Cinema 4D. Low-poly, clean geometry was a deliberate call. It renders faster, exports cleanly across slide templates, animation, and print without rework, and communicates process steps without visual noise. Because the aesthetic was consistent from the start, new scenes could be assembled from existing parts rather than rebuilt each time.

It became the visual language of AMXL training.

The library grew to over 1,000 custom models and became the standard visual system across every AMXL learning product. Technical Instructional Design Developers could pull assets directly without involving design. The same style that made individual scenes easy to build made the entire system scalable, and it's now visible across every course, role, and device in the org.

Style guides produced for external vendors so the work could scale without a designer in the room.

Then it became interactive.

The same models were brought into Spline and embedded directly into the training platform as real-time, explorable experiences. No rework required. Because the library was already built to the right aesthetic, moving assets into Spline was an extension, not a rebuild. It was the first time Spline had been used inside Amazon, opening a new modality for learning beyond static slides.

A Foundational 3D System for Storytelling and Scale

3D systems developed to support education, partner communication, and marketing as Wing’s program scaled.

Making the invisible

Wing drone delivery needed to pitch drone delivery to major B2B partners who had never seen the technology operate. Photography could not capture the full operational picture. Video could not be tailored quickly enough per partner. 3D was the only medium that could make an invisible process visible, repeatable, and persuasive.

Version one:
Starting from scratch.

The first model prioritized speed over finish. Low poly geometry kept render times fast enough to iterate quickly. The concept landed but the aesthetic was too rough for boardroom-level pitches. It was a proof of concept, not a closer.

Version two:
The model that closed 13 contracts.

The second version was rebuilt from scratch. More geometric detail, a cleaner scene, and a utilitarian aesthetic that kept partner focus on the operational story rather than the style. This is the version that closed 13 contracts, including DoorDash in Australia.

Version three: Raising the bar again.

After the partnership wins, internal feedback pushed for something warmer. The clinical aesthetic had done its job but felt cold for broader rollout. Color was reintroduced, 3D characters were built and placed into scenes, and the environments were refined. Two final versions were produced, one tailored for healthcare partners and one for university campuses.

Modeled and rendered entirely from scratch for the official press release announcing Wing's Orion rooftop drone nest, a partnership with Mirvac in Australia.

Engineering comes calling.

Recognizing that 3D could extend beyond partnerships into engineering and press, the engineering team was approached with a new idea: turn their CAD files into photorealistic renders for broader use. The drone mesh was cleaned in ZBrush, rebuilt in Cinema 4D with accurate materials and lighting, and the final renders appeared in educational content and the official Orion press release.

13 Executed contracts

623+

Placements

6.5M

Reach

Beyond the brief.

A personal sculpt built to push high-fidelity organic modeling skills beyond client constraints. Modeled and sculpted entirely in ZBrush from scratch, rendered in KeyShot, and rigged for Unity as a game-ready asset.

Animated concept sequences were generated using Kling and Google Gemini, exploring how AI motion tools can extend original 3D work into rapid animated outputs.