New York City
Environmental Design
Visual systems design for screens, spaces, and scale.
Brand systems applied to real-world environments
Environmental design translating Wing’s identity across vehicles, events, and public-facing infrastructure, balancing durability, visibility, and brand clarity in uncontrolled physical contexts.
Brand systems in motion
A mobile environmental system designed to support live demonstrations, transport equipment, and establish brand presence across varied public contexts. The van translates Wing’s identity into a utilitarian, highly visible format—balancing durability, clarity, and approachability at scale.
Dimensional iconography developed for environmental and motion use
Operational
wayfinding
Floor markers designed to clearly communicate drone status across active manufacturing and engineering spaces.
Brand presence in live sports environments
Stadium graphics and supporting print designed as part of a single campaign, translating Wing’s brand into high-energy, live-event contexts. The work balances distance legibility for Dallas Cowboy stadium, motion, and call-to-action clarity while remaining consistent across large-format screens and physical placements.
Brand expression at public scale
Large-format and animated billboards designed to carry brand voice and message across high-traffic urban environments, balancing emotion, clarity, and visibility at scale.
Brand expression at public scale
Large-format and animated billboards designed to carry brand voice and message across high-traffic urban environments, balancing emotion, clarity, and visibility at scale.
Times Square Billboards
Animated billboard content designed for rapid message delivery and high visual competition, emphasizing bold brand cues and immediate recognition in Times Square.
Operational brand systems at global scale
Environmental design for Amazon’s AMXL organization, creating a distinct internal brand aligned with Amazon’s operational guidelines — developed and owned end-to-end by a single designer and deployed across global warehouse environments.
Amazon AMXL’s
warehouse decals
A dedicated AMXL visual identity developed within Amazon’s operational brand constraints, translating core principles into a flexible environmental system. The work balances durability, legibility, and modularity to support high-traffic warehouse interiors and a workforce of over 30,000 employees.
Built within constraints, designed to scale
The AMXL brand system was intentionally designed to live inside Amazon’s broader operational framework, enabling consistent rollout across global sites while remaining adaptable to local layouts and operational needs.
Operational
wayfinding
Floor markers designed to clearly communicate drone status across active manufacturing and engineering spaces.