Design Director in NYC

Motion

Animation across formats and techniques, from 3D modeling and vector illustration to UI micro-interactions, live broadcast, and large-scale OOH. Built for the constraints of each medium, whether that's a 60-foot billboard or a single icon state.

Animation Showreel

Times Square.

Created animated billboard content for Five Below and LG across Times Square, the Nasdaq screen, and large-format OOH. Teacher Appreciation, holiday activations, and new store openings, all designed for immediate impact at street level.

LG Motion Ad

Five Below Nasdaq Motion Ad

Five Below Holiday Motion Ad

Brand presence in live sports environments

Animated ribbon boards and print collateral for Wing at AT&T Stadium and the Cotton Bowl, designed for distance legibility, fast message delivery, and consistent brand presence across every screen and surface in the venue.

3D Animation

3D work spanning warehouse training, drone delivery storytelling, and interactive web. The AMXL stylized low-poly aesthetic was built for clarity and performance on standard-issue hardware, while Wing's assets ranged from animated pitch videos to photo-realistic press renders. Each project started from scratch -- storyboarded, modeled, textured, lit, and animated in-house.

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Performance creative built to convert across any industry, format, or funnel stage.

D2C - B2B - Paid - Social Performance - Motion - Organic - Video & Static

UI Micro-interactions

A digital learning product for Amazon's Extra Large delivery network (AMXL) needed to feel less like a manual and more like software people actually want to use. A full icon and motion system was built to bring life into in-app training, communication icons set the tone at a glance, navigation icons guide associates through each step, and an animated logo mark extended the same identity into everyday touches like email signatures and presentation title cards.

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Communication icons Sets expectations at a glance across info, safety, practice, and feedback moments.

Navigation Icons Standardizes how learners progress, revisit, or confirm actions.

Built for a landing page, made to convert.

A 2D animation built for a Stash landing page campaign, visually comparing a one-time deposit against consistent weekly investing. Side-by-side numbers make the compounding advantage immediate, showing how small, recurring contributions can outperform a single lump sum over the same period.

A campaign built for the warehouse floor.

A box label compliance campaign combining 3D character animation, 2D motion graphics, and print, produced end to end for AMXL's training and safety initiative. The video runs without sound on a loop across warehouse TVs.

Frame by frame.

Flat illustration and motion spanning retail campaigns, product launches, and educational content. Several pieces were illustrated entirely from scratch before being rigged and animated, while others extended an existing visual style into motion.

Drawn for the moment.

Illustrated overlays animated directly onto live drone footage, adding character and warmth to real flight video without replacing it. The approach helped drive a quarterly view increase from 100K to 2.9M, with a 95.8% view rate and 4.8% CTR.